Contractor Marketing That Works

As a Direct Response copywriter, I’ve enjoyed meeting those at the top of their game in this unusual career. One of the skills most highly regarded in my field is that of headline creation.

There are countless tests where nothing in an ad was changed but the headline, and yet the response rate resulted in an explosive 200%, 300%, and – in a case we had last year – a 454% increase. All from a headline.

As you’d imagine, great headline writers are sought for both clients and from eager students like me. One of the best ever in my opinion was Martin Eddelston. No need for you to know that name, but he was the top headline creator for Bottom Line, the #1 paid circulation newsletter magazine in the world.

Contractors have been hearing for the last year how tax credits passed as Stimulus legislation can help homeowners. What you may not have heard – or heard “incorrectly” – is how these tax credits can become a massive profit stream for you. How?