Contractor Marketing That Works

"Customers don’t just disappear, they go to your competition."

You can get them to stay while getting the customers your competition couldn’t keep.

Do you recommend restaurants where you no longer eat? Would you recommend a service you had chosen to quit using? Your customer is no different.

If the business that wins a customer stayed in touch, treated him fairly, remained valuable and continued to build the relationship, he couldn't help but use and refer them! 

All it takes is a small, regular investment in a well-designed "Retention Marketing" program. This investment can pay huge dividends in loyalty, upsells, resells, backend sales, and referrals.

Your Hudson, Ink newsletter program is a totally turn key, automatic system of staying in touch with customers with informative, entertaining, and sales-building newsletters.

What other contractors are saying about Hudson, Ink Customer Retention Newsletters…

For years, I put off trying a newsletter. Now that I've used HomeSense, I wish I had done it sooner! Customers love the articles and keep the newsletters for months. It's terrific!   ~ JC Heating & Cooling

I cannot believe how well our newsletter worked. It shows our customers we care - and they respond by staying loyal and referring friends. It's a wonder tool. ~ Jack Frost, Inc.

We had a customer survey done last summer by Mike Morosi of Contractor 20/20 and of the existing customers he polled 94% of them remembered using our company in the past. I know that the newsletter has something to do with that. Plus I like to think we might have provided great service that was memorable. Streamside Services

Customer retention depends on your relationship with the customer. The HomeSense newsletter lets our customers know we are thinking of them when there is not a problem. ~ Forrest Shoemaker

Having HomeSense makes us stand out against our competition. It's the best money we spend! ~ Dekalb Care

I wouldn't send out just any newsletter. When I saw HomeSense, I knew I'd found the right combination of style, look, content and sales ability. It is truly the best of the best. ~ Central Heating & Cooling

Now that we use HomeSense, it's like having a high-quality, high-image company spokesperson that goes to customers' homes twice a year. It's great! ~ DePew Plumbing, Heating and Cooling

For a couple of dollars per customer a year, I can treat my top customers like gold. They appreciate it and our referrals have skyrocketed. ~ Climate Control

Thanks for making customer retention so easy! You do all the work and we get all the credit ~ Black-Haak Heating

To be honest, when I started sending Customer Retention newsletters from Hudson, Ink, I wasn’t expecting much.  After all, they’re not designed to be “sales” pieces. Imagine my surprise when three months after sending them, the sales leads were still coming in! I can’t wait to get send the next issue – I'm hoping for another pleasant surprise! ~ Applegate Home Comfort

The Program:  We create your customized newsletter 2, 3, or 4 times per year (your choice). Each expertly designed issue is "season specific" and filled with news and tips of interest to customers.

Each issue also contains a minimum of 12 discreet sales triggers that send "call/ buy/ refer" signals to your customers. Plus, you get your own "ad space" of professionally designed ads, coupons, or specials that reinforce these triggers!

The Investment:  Our average contractor invests less than $3 per customer a year in this automatic, "turn-key" Customer Retention program! Under $3 a year to boost sales and referrals from a customer that cost you over $300 to get. Not a bad return.

The Bottom Line:  Your customers leave when they get no attention. You've seen that a good newsletter can keep them as "your customers", buying and referring all the while. It's simple, inexpensive, and highly effective.

Special Bonus:  As a Hudson, Ink newsletter client, you get free membership in our Marketing Coaching Club – The Nation's First Marketing Club for contractors. Your membership includes regularly delivered marketing advice, call-in coaching, plus expert Teleseminars and on-going support. This comes with your newsletter order at no charge!  We’ll send you more information on this one-of-a-kind Coaching Club when you order your free newsletter sample.

Ready For Your Newsletter Sample?