Some News “They” Don’t Want to Hear…

You can now get a complete, comprehensive, “turn-key” marketing and selling program to multiply your IAQ sales called the IAQ Marketing PowerPack. This program is specifically built for HVAC contractors to help you generate more service leads, IAQ leads and close more IAQ sales. This is the “key” that unlocks your IAQ profit potential.

This a total marketing arsenal – including dozens of professional ads, How to’s, support manuals and audio seminars to help you each step of the way. No need to “reinvent the wheel”. The wheel is done for you, and ready to hit the ground rolling! Here’s a sample –

First off, the High Performance Marketing Manual shows you exactly what media choices are best (and worst!) for HVAC. It guides you through the most profitable ad message types (which your competition doesn’t even know about). You’ll see when and why to use the Tune-Up ads, pure IAQ ads, or All-purpose versions. No guesswork.

Then, turn to the second part of the manual and look upon the organized array of professionally-crafted ads. All are laid out in the top media choices: Newspaper ads, letters, inserts, postcards, radio scripts, even yard signs, door hangers, billboards, and on-hold messages! More ads than you could use in a year! It’s so complete, right down to this –

These ads are also loaded onto a CD, ready for your usage! Just pick the ad, drop in your company name and phone and you’re done. That’s it! No more “wondering what to write” or chasing typos, or recreating ad layouts. You’ll have up to 65 ads at your fingertips – spread among Image, Retention, and Direct Response ad types – designed to generate more Service and IAQ revenue for you. (Did that rhyme?)

But your IAQ Marketing PowerPack isn’t only about ads; it’s about making you a better marketer for your entire HVAC contracting business. That’s why you also get a Yellow Page Lead Builder Manual to help you understand how to increase YP leads while decreasing your YP ad expense! (We have testimonials from clients who saved $21,800 to $60,800 a year from following our advice without decreasing lead counts.) You can save a fortune using this one manual. Okay, that’s one yearly expense, but how about this –

Since most of your leads come through the phone, your Customer Service Performance Manual will show you how to professionally handle every call! From general service and appointment-handling, to upselling, and how to easily get an “Okay” for IAQ solutions, basically whenever you want… it’s all in this manual. This information and suggested scripts can improve the performance of every incoming or outbound phone call.

And you want to keep every customer you get, right? Plus, you wouldn’t mind turning each of them into a referral source, right? That’s why your IAQ PowerPack includes a fast-read manual, Customer Retention Goldmine. You’ll see why most contractors lose customers, plus how to “lock ‘em in” tight so your competition won’t even get a chance! Then see how to turn “one sale into many” with a referral program. It’s all here.

We’ve barely scratched the surface of this incredible PowerPack. But you’ve already seen how you can get a better image and more leads, using professional ads in a strategic marketing plan that’s completely done for you. It’s merely awaiting your use. In fact, most marketing programs would stop right there, because frankly, that should be enough.

But we don’t stop there because of this:

How do you sell those IAQ leads?

Glad you asked. In the Advanced Edition of the PowerPack, we interview one of the top HVAC sales coaches in the nation. I fire question after question his way. This audio CD, Close More IAQ Sales, grabs you by the hand and walks you through the sale, giving you the “hot buttons” to close all 3 of most common lead types.

1. From Service Leads – There’s a certain phrase that’s used on the phone and by the tech to virtually guarantee monitor placement. Each can mean another IAQ sale.
2. From Replacement Leads – The easiest, most “instant upsell” ever takes just two questions. Think about it – add $470-$1200 and more to every replacement sale!
3. From Marketing Generated Leads – We cover this in full detail to help you maximize the clean air opportunity that sets you apart from the “regular” HVAC company. You’ll hear how to turn leads into sales in the easiest, most effective way. Train your techs and sales staff with this CD. And if you want written info, it’s in printed form too!  

You’ll also have “Intro Sheets” (called the Green Sheet) and “Leave Behind Sheets” (Blue Sheet) for each customer visit. For a few pennies, you can carry your company and IAQ marketing message into every home. All done for you, ready to be used.

You can see what all’s included on the Easy Order Form, but please know this: The IAQ Marketing PowerPack is like a full marketing staff, that never calls in sick, has already produced years worth of ads, is totally organized, and is committed to your IAQ success. Plus, this package is priced at a fraction of the value…

How Do You Price an Entire Turn-Key Marketing Department?

Look at replacement cost. We charge $2,200 to write a one-page ad. (Same with many ad agencies.) I could make a strong argument that the combined value of just the ads is well over $30,000. Merely getting the rights to one photo can run you $600. This adds up.

Or consider the value method. Even a half-hearted marketing effort that generates a measly 3 IAQ sales a week means 156 sales a year. Using a $600 average, that’s over $93,000 in added sales. I think you’ll agree all of those are conservative figures.

Or maybe look at the savings. How much will the “inside” info save you in media costs? How many hundreds of hours and ad dollars would you waste trying to do it on your own?

All those comparisons are really pointless. You won’t pay nearly the true value to get your hands on the IAQ Marketing PowerPack. That’s because the full package – complete with no strings attached – is just $995 (Advanced) or $797 (Basic). Yes, that’s really the price. One solid IAQ sale pays for your entire PowerPack.

Limited Time Offer!  When you purchase today, you recieve a FREE 3-month trial membership in our Marketing Coaching Club.  Click here for full details.  

But this should make it even easier for you –

It’s 100% guaranteed or I’ll buy it back, plus shipping. Though laughably low-priced already, I still want to cover even that small risk. So here’s the deal: Get the IAQ PowerPack. Try it out. Listen to the audio seminars, use the ads, make the sales. If this program doesn’t pay for itself many times over – whatever number you choose – simply return it for a full refund, any time up to a full year later. I’ll even refund the shipping.

In closing, I’m committed if you are. I hope I’ve proven my commitment, but call if you have any lingering questions.

So start getting more leads, sales and profits “from thin air”, with the IAQ Marketing PowerPack. I look forward to hearing from you. 

To Your Success,
 
Adams Hudson

P.S. All we need is your “okay” to rush you the fully guaranteed, turn-key IAQ Marketing PowerPack. Remember, this package is designed to generate more service leads, and IAQ leads, plus shows you how to close them. If it doesn’t, I buy it back! So fill out the order form or call with any questions. I can’t wait to hear about your results.

Last thing: The Advanced Edition comes with over twice the ads, and includes 2 of our hottest “Direct Response Replacement” ads (The mark up in one replacement sale pays you double your PowerPack investment! Wow.) The Advanced Edition also has some free consulting thrown in. No matter what, get your IAQ Marketing PowerPack so you can start gaining all the benefits right away. Place your risk-free order now.

What Do I Get With My IAQ PowerPack?