Contractor Marketing That Works

We both know you’re in a tough, unpredictable business. Weather and seasons can send you from “full throttle” to a screeching halt almost overnight. When you’re busy, you need more employees just to keep up. When it’s bad, you wonder who won’t make it. Maybe you've tried to "level out" your sales with promotions or discounts. But no matter how you expect to get sales...

• You’ve got to get the leads before you get the sales. 

You can’t sell anything without the lead. And marketing is what pulls in the leads.

So let’s get the bragging out of the way: I’ve spent the last 13 years creating ads and marketing programs to help contractors get more leads. My ads have been tested and used by hundreds, helping generate $330m in sales last year alone.

But many of these ads were held under strictly enforced licenses by contractors who paid to use them. (The $5000 fee was insignificant to those who profited many times more.) These marketing tools could not be shared with other contractors. However:

• Now all that has changed - the chains have been broken. 

For the last few years, I’ve been amassing an arsenal of new and improved marketing weaponry. In between speaking engagements and custom-copywriting jobs, I’ve been on a creative riot of building a simple, yet powerful contractor marketing system.

But this time, I designed it from the bottom up. Leaving no piece of the contractor marketing puzzle untouched, I began by creating over 100 new, more powerful ads, for the most profitable 5 media (I even rank them) and devised a simple Marketing Plan that most any contractor can “plug in” and use. And I rolled it all into The HVAC Marketing PowerPack.

After the multi-million-dollar results by users of our HVAC Marketing PowerPack, we upgraded the same strategies for the Plumbing Marketing PowerPack. An even tighter focus was given, with greater emphasis on overcoming credibility and professionalism issues that will continue to plague the non-professional marketer. The PowerPack is for the performance minded plumber who doesn't want to "blend in" with the crowd. 

Your market is ripe and ready to respond to professional ads and marketing. Your marketing message is the critical link between prospects and their willingness to call. No credibility; no call. High powered professional ads virtually shout credibility and can yank leads - automatically - for the same as it costs you to run lackluster ads that actually hurt your image.

The Plumbing Marketing PowerPack answers the marketing problems you face. How do I know? I’ve “lived” those problems with you: Over 700 interviews with contractors across the country have given me a “wish list” of marketing challenges.

This PowerPack is my sum total response to your marketing wish list! From lead-generating ads and letters to powerful image ads that make your competition look like an amateur. It’s a comprehensive attack combined into one complete system. 

Take a look at the attached contents list, but for brevity’s sake, let me say it includes each type of ad, for the products and services you offer, in each media. It even tells you when to use them and what to spend.

A Very Brief Tour of the PowerPacks