What’s Working in Content Marketing?
Demand Metric, a marketing advisory firm, recently posted some stats related to content marketing that support your investments in time and energy to create this useful resource for your customers.
First, the large majority of marketers are solidly on board. Over 90% of marketers use content marketing to reach their customers and establish authority in their field – plus, 78% of Chief Marketing Officers see custom content as the future of marketing.
So, marketers like it, and that’s probably because their market likes it. Research showed that 80% of customers appreciate learning about a company through their custom content, and 70% of people would rather learn about a company through articles rather than advertising.
It’s also easy on the budget. Content marketing costs 62% less than traditional marketing and generates three times as many leads per dollar spent.
You can combine all these results into one conclusion: content marketing is valuable, and it’s working well.
Content marketing builds a company’s image and reputation as it supports lead generation and customer retention. When done well, it doesn’t always feel like marketing – instead, it’s seen as helpful and informative.
Your content can be used to guide your prospects through a big decision for their home. You don’t have to hard sell but show them ups and downs, ins and out that build trust. Don’t overwhelm but lead your readers to a takeaway.
Using keywords in your blog posts will help you with SEO. Also, share it on your social media profiles. Boosting your posts helps too. Social media ads can help you reach a larger audience for your content – getting it in front of more eyes and in more news feeds.
Because content marketing is a tool to build your image, take care that your posts are proofed and reasonably well-written. You don’t have to be a major writer to make a strong point, but typos detract even from a wonderfully written piece.