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98%of consumers check their mail daily
56% Think print marketing is the most trustworthy marketing channel
76% have been influenced to purchase by direct mail

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HVAC
|Plumbing
Would You Leave Your Door Open?
The “Would You Leave Your Door Open?” Campaign is designed to educate homeowners about the technology behind the “whole house” while generating leads for you. You’ll see the message of lower energy bills, better comfort and better health throughout this campaign – that’s a win-win.
World of Hurt
The “World of Hurt” campaign is a direct response campaign that educates your market about energy savings and offers a free energy survey, which puts you in the home.
Why Budget Billing Doesn’t Work
The “Why Budget Billing Doesn't Work” campaign focuses on the best way to save energy and efficiency dollars – a new home comfort system.
There’s No Business Like Slow Business
The “There’s No Business Like Slow Business” campaign will reveal to your customers that “saving money” by not getting a tune-up can actually be very costly. The pieces in this campaign will show them how your Maintenance Agreement program can give their system the workout it needs and prevent a system failure.
Summer Allergy Nightmare
The “Summer Allergy Nightmare” campaign is designed to generate service leads by focusing on IAQ improvement combined with energy savings.
Save a Bundle
The “Save a Bundle” campaign focuses on the importance of regular maintenance and is designed to generate service leads.
Ready to Quit
The “Ready to Quit” campaign reviews some of the top ways a homeowner can tell their home comfort system could be ready to fail in order to generate replacement leads.
Prevent Costly Winter Repairs
The “Prevent Costly Winter Repairs” focuses on the importance of maintenance for home comfort and health. It also highlights savings on Winter service.
It’s a Little Bit Like a Bomb
Your “It’s a Little Bit Like a Bomb” Campaign offers a discount on a boiler cleaning to remove all that dirt, rust and scale build-up, putting money back in customers’ pockets every month, and letting them sleep with peace of mind.
Don’t Be Fuelish
The “Don’t Be Fuelish” campaign educates your customers on the benefits of a seasonal tune-up. Energy savings for them, scheduled business for you – that’s a win-win.
Cool Summer
The “Cool Summer” campaign is a direct response replacement campaign designed to generate leads even if temperatures are mild for the season.
What They’re Not Telling You
The “What They’re Not Telling You” Campaign includes matched pieces that detail how your customers can save energy and give their family better indoor air.
Scariest Silence You’ll Ever Hear
The “Scariest Silence You’ll Ever Hear” campaign showcases the dangers of a home comfort system breakdown in extreme weather and focuses on pre-season preparedness.
Save Hundreds on Your Power Bill
The “Save Hundreds on Your Power Bill” campaign focuses on the importance of system maintenance and is designed to generate service leads.
Energy Loss Vortex
Your job is to help your customers save through preventable maintenance, which is exactly what your “Energy Loss Vortex” campaign is for. This is a direct response campaign designed to generate service leads.
Top 10 Reasons
The “Top 10 Reasons” campaign highlights the top 10 reasons a client may need to consider a home comfort system replacement and pushes toward an energy analysis.
Need a Little Space - Plumbing
This campaign touches on safe service that includes social distancing and touch-free service and offers a discount to incentivize leads.
Rolling the Dice
The “Rolling the Dice” campaign is designed to generate replacement leads by focusing on the dangers of a system failure during extreme weather.
Is it cold in here?
The “Is It Cold in Here” campaign focuses on signs that it’s time to consider a comfort system replacement.

Is it Hot in Here?View Details
Is it Hot in Here?
The “Is It Hot in Here” campaign is designed to generate replacement leads by focusing on signs that it’s time for a new home comfort system.
Perfect storm brewing inside your home
The “Perfect Storm Brewing Inside Your Home” campaign is designed to generate summer service leads by offering a free plumbing inspection.
Get at Least $X of Smart Home Value
“Get at Least $X of Smart Home Value” is a campaign that reminds your customers of the importance of a tune-up and all the money you can save them. Various media will spread your message that the time for a tune-up is now.
Ounce of FREE prevention
The “Ounce of FREE Prevention” highlights plumbing system checks before seasons of high-use and is designed to generate repair or service leads.
Save Thousands & Improve Your Health
The “Save Thousands and Improve Your Health” campaign is designed to generate home water filtration system leads by focusing on the waste of purchasing bottled water.
Something That’s Valuable
The “Something That's Valuable” campaign focuses on the importance of maintaining a home’s plumbing system and offers a free inspection.
Neglecting Your Plumbing
“Neglecting Your Plumbing” pushes for service leads by offering a free plumbing inspection.
The Biggest Energy Eater In Your Home
The “Biggest Energy Eater In Your Home” campaign focuses on the energy consumption of older inefficient water heaters and is designed to generate leads for newer, more efficient models.
Old Flame
The “Old Flame” campaign educates your customers on the benefits of newer equipment. Through a coordinated mixed media campaign pieces, you can show your customers how to stay warm and save even more with a trade-in.

Summer is Finally HereView Details
Summer is Finally Here
The “Summer Is Finally Here” Campaign uses coordinated pieces across mixed media to detail how your customers can save energy and stay comfortable while enjoying the summer.
We’re All In This Together - HVAC
The “We’re All In This Together” campaign is designed to help educate your customers about how you can be of service during the COVID-19 outbreak and offers a discount on your services.
Have you heard?
The “Have You Heard?” campaign is a direct response service campaign designed to generate tune-up leads based on preventing home comfort system failure through regular maintenance.
Time to break up
The “Time to Break Up” campaign focuses on saving on home energy costs by upgrading to newer more efficient water heater models.
The key to longer showers
The “Key to Longer Showers” campaign is designed to generate water heater replacement leads by focusing on higher-efficiency equipment.
Safeguard your home
The “Safeguard Your Home” campaign is designed to generate fall service leads by offering a free plumbing inspection.
Water Heater is Talking
The “Water Heater is Talking” campaign focuses on signs that it’s time to upgrade to a newer more efficient water heater.
Is it Time to Ditch the Tank?
The “Is It Time to Ditch the Tank” campaign focuses on the benefits of tankless water heater technology and offers a water heating analysis.
Healthy & Safe
The “Healthy & Safe” campaign focuses on the health and IAQ benefits of a properly maintained home comfort system and is designed to generate service leads.
Keep Your Home Comfortable
The “Keep Your Home Comfortable” campaign is designed to generate leads by focusing on benefits and differentiating points from your competition.
Lower Your Energy Bills
The “Lower Your Energy Bills” campaign focuses on saving on home energy costs by upgrading to newer more efficient water heater models.
We’re All In This Together - Plumbing
The “We’re All In This Together” campaign is designed to help educate your customers about how you can be of service during the COVID-19 outbreak and offers a discount on your services.
Get $X Off ANY Heating & Cooling Service
The “Get $X off Any Heating & Cooling Service” campaign is an all-purpose campaign designed to generate leads by differentiating you from your competition.
Is the Furnace Even Working?
Your “Is the Furnace Even Working” Campaign helps solve your customers’ heating needs this winter with a home comfort and energy analysis.
The Secret Is Costing You A Fortune
The “Secret Is Costing You A Fortune” campaign focuses on the benefits of tankless water heater technology and is designed to generate water heater replacement leads.
Local Contractor Speaks Out
Your “Local Contractor Speaks Out” is a straightforward offer of service based on benefits you‘re already providing other members of your community. The offer is a discount for a future service meant to boost fence-sitters who may not know of you yet.
Why Is It Painful?
The “Why Is It Painful?” campaign focuses on the economics and health of in-home water filtration and offers a free water quality survey.
Who Keeps Messing Around With Your Home’s Gas Bills?
Your “Who Keeps Messing Around” campaign educates your customers on new Hybrid Home Heating System Technology (similar to what’s found in all those Hybrid cars on the road) with a semi-scientific explanation.
How to NOT Make an Offer
The “How to NOT Make an Offer” is an all-purpose campaign designed to generate service calls. The offer is a discount on the next service.
Let Me Pay You $X
The “Let Me Pay You $X” campaign is a direct response replacement campaign designed to generate replacement leads based on pre-season replacements for equipment and energy savings.
Protect Your Family
The “Protect Your Family” campaign focuses on the dangers of black mold, caused by damp, moldy basements and is designed to generate leads for sump pump replacements.
Pre-Summer Inspection
The “Pre-Summer Inspection” highlights plumbing system checks before seasons of high-use and is designed to generate repair or service leads.
I’ll Pay You
The "I'll Pay You" campaign features a trade in on older plumbing fixtures.

Summer Heat RecordsView Details
Summer Heat Records
The “Summer Heat Records” Campaign focuses on getting your customers prepared with seasonal tune-ups. Various media spread the message that the time to get ready for the heat is now.
What You Don’t Know
The “What You Don’t Know” campaign is designed to generate water heater replacement leads by offering a free water heater analysis.
Prep Time
The “Prep Time” campaign focuses on the importance of preparing in advance for seasons of high system use and is designed to generate service leads.
Spring To-Do List
The “Spring To-Do List” campaign focuses on the importance of preparing in advance for summer’s hot temperatures and is designed to generate replacement leads.
An Open Note
The “An Open Note” campaign is designed to generate service leads with a free system analysis and discount on needed repairs or replacement.
Need a Little Space - HVAC
This campaign touches on safe service that includes social distancing and touch-free service and offers a discount to incentivize leads.
SEER Change - Good Sense
The “SEER Change – Good Sense” campaign educates homeowners about the government’s new SEER regulations and is designed to generate equipment replacement leads.
Nutty Declaration
Your “Nutty Declaration” campaign is a direct response service campaign features “Air Conditioning Awareness Month” and a discount on service, this campaign should generate service leads from new prospects.
Government Break Your System
The “Government Break Your System” campaign is a direct response replacement campaign that educates your market about system requirements put in place by the government, and how it may affect their comfort and budget.

Shut the Front DoorView Details
Shut the Front Door
The “Shut the Front Door” campaign focuses leaks that can develop in ductwork leading to inefficiency and higher energy bills.
Experience Comfort
The “Experience Comfort” campaign focuses on the energy savings and comfort benefits of a newer, more efficient home comfort system.
Easiest Way to Save
The “Easiest Way to Save” campaign is a direct response service campaign designed to generate leads for service before colder temperatures really set in.
Don’t Fear the Frost
The “Don't Fear the Frost” campaign is deigned to generate service leads by offering a comprehensive plumbing inspection.
Do Not Replace Your System
The “Do Not Replace Your System” campaign focuses on the dangers of a dirty system and is designed to generate service leads.
Busy Crew
The “Busy Crew” campaign is designed to generate replacement leads during slower seasons.
Beat High Natural Gas Prices
The “Beat High Natural Gas Prices” campaign shows your customers how they can get ahead of the game with a new energy efficient system. Through the coordinated mixed media campaign pieces, you can show your customers how to “fight back” and save even more with a trade-in.
Blind Surgeon
Your whole system campaign “Would You Hire A Blind Surgeon?” explains why energy analysis is important and how the “whole home” concept can positively impact energy savings.
A Simple Way to Protect
The “A Simple Way to Protect” campaign focuses on the benefits of a sump pump and offers a discount on installation.
Are We Drips?
The “Are We Drips?” campaign offers a discount on the next service and is geared toward customers you haven’t done business with in a while.
5 More Reasons to Call
The “5 More Reasons to Call” campaign is an all-purpose campaign designed to generate leads by differentiating you from your competition.

Allergies Aren’t NormalView Details
Allergies Aren’t Normal
There are solutions to help your customers breathe a little easier this Spring. That’s why your “Allergies Aren’t Normal” Campaign focuses on educating them about allergen sources and solutions that you have to offer.

5 Ways To Lower Your Power BillView Details
5 Ways To Lower Your Power Bill
The “5 Ways To Lower Your Power Bill” campaign shows homeowners easy ways to decrease energy costs and is designed to generate equipment replacement leads.
Smart Way to Upgrade
The “Smart Way to Upgrade” campaign is designed to generate leads for replacement plumbing fixtures.
Breaking Bad
Use the “Breaking Bad” campaign to highlight the benefits and savings a new system can generate by offering a free energy survey.
#1 Reason
The “#1 Reason” campaign is designed to generate service leads by offering a discounted fall tune-up.
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