Website visitors make about a 2-second decision that affects whether they’ll stick around to learn more about your company. And this decision is highly influenced by how long it takes your site to load on their laptop or handheld device.
According to a study from SEOPhoenix.net, 47% of consumers expect web pages to load in 2 seconds or less. Similarly, 40% of visitors drop a site if it takes 3 seconds to load. You get a little more leeway on a smartphone – because 64% of mobile users expect a page to load in 4 seconds or less.
Regardless, visitors expect fast loading. Test your site load time on desktop and mobile. If you’re going over a few seconds, talk with your web developer about making site speed improvements. Solutions could include how the HTML files are organized, server response time or hosting options.