Creativity can be hard work, especially for business contractors who mostly just want to fix things. To find ways to make it easier, start here…
Recycle. You don’t have to keep reinventing the wheel, or, rather, you don’t have to start fresh each time you’re writing content for your audience. Content marketing can be done more efficiently when you write a blog and use part of that blog for your social media post – or when you echo those same themes in your email series or use them again to develop a video script.
Not only are you saving your creative juices, you’re also reinforcing the message you want your market to hear. Repetition is essential when consumers are exposed to thousands of messages every day. It can take multiple sightings of your marketing for customers to get the point that they need to get in touch.
Schedule and set deadlines. If you’re like most people, if you don’t get it on the schedule, it doesn’t get done. Avoid procrastination by setting aside time on your calendar for content development and set a deadline for when you’re going to upload, post or send.
Continually seek inspiration. Follow people you admire, get on mailing lists or bookmark websites where you can return for ideas that get your creative juices flowing. And another idea…
Outsource. When you can’t get to your projects, turn to a pro who can make it happen.