Within the bigger spheres of online and offline marketing, you can divide your options into several different types of media. For example, online incorporates websites, content marketing, PPC, SEO and social platforms. Offline includes electronic (TV, radio) and print.
Segmenting further, print is a lot more than direct mail letters and postcards or magazine and newspaper ads. It’s pretty much any tactile, tangible medium that incorporates your message. This includes your letterhead, invoices, estimates and business cards. Each of these pieces represents your image as you interact with prospects and customers, and you want to make sure they present a professional look.
It’s also a good idea to add your own personalized thank you notes to this list. One of the first steps in your customer retention program should be a handwritten note following an installation. Using your logo and branding within your card is even better.
Yard signs placed at a customer’s home are image marketing for similar households – and the same goes for door hangers. These don’t have to be expensively produced, but you definitely don’t want them to look cheap.
Vehicle wraps for your service trucks and outdoor boards for commuters are also part of the print camp – and keep your image in front of prospects on the go. Promotional items are other print examples. These are the pens, mugs, refrigerator magnets, etc. that include your logo and contact information and keep your name in the home.