Are You Smart Enough for Your Prospects?

• 1 in 10 – the number of in-home contractors who keep their online presence up to date
• 72% – percent of consumers who expect some type of instant online communication with a business
• $53 billion – the global “Smart Home” market is forecasted to reach 53 billion US dollars by 2022

Are You Smart Enough for Your Prospects?

The contracting industry is made up of largely blue-collar types, and sometimes that can work against us. But I’m not just talking about if your opinion of social media is that it’s a huge waste of time or you’re scared all this connectivity will evolve into SKYNET from Terminator.

The reality is, if you’re fighting against technology it’s a battle you’ll lose in your wallet.

Is it vitally important for your business to have a nice-looking website that’s easy to navigate? Yes, that’s crucial in today’s market. If you don’t have an active social media presence are you missing a key audience? Yes. And if you’re reluctant to jump into offering new technology like smart thermostats, fully intuitive HVAC systems, or even possibly installing video doorbells, you’re missing out on a huge chunk of business that’s out there to be grabbed. And if you’re difficult to work with or seem behind the times your prospects are already Googling other options. This is our market now, so buckle up. Need help? Send us an email to [email protected] today.