The numbers tell the story. While email newsletters have an average open rate of 21%, print newsletters are read at a much higher rate—up to 90%, according to the Association of National Advertisers. And in an era of digital overload, print’s ability to cut through the noise is a major advantage.

More importantly, trust in digital media is declining. A 2023 Edelman Trust Barometer study found that 65% of consumers distrust online ads, citing concerns over misinformation, tracking, and saturation. Meanwhile, print media remains one of the most trusted sources of information, with 82% of consumers saying they trust print ads more than digital ads (MarketingSherpa, 2022).

For HVAC and plumbing businesses, a well-crafted print newsletter signals credibility, reinforces customer relationships, and builds long-term loyalty.

How HVAC and Plumbing Companies Are Using Print Newsletters

Unlike mass-market advertising, today’s print newsletters are highly targeted, reaching engaged customers and prospects. Here’s how HVAC and plumbing businesses are leveraging them:

Customer Retention & Repeat Business

A study by Bain & Company found that increasing customer retention rates by just 5% can boost profits by 25% to 95%. Regular communication through print newsletters keeps your company top of mind, ensuring customers think of you when they need maintenance, repairs, or new installations.

Thought Leadership & Industry Insights

HVAC and plumbing businesses are using print newsletters to share seasonal maintenance tips, industry trends, and expert advice, positioning themselves as trusted advisors.

A 2022 Content Marketing Institute study found that 61% of B2B marketers say print materials drive better engagement than digital content.

Promotions & Service Reminders

Print newsletters serve as a strategic tool to promote seasonal tune-ups, exclusive discounts, and referral incentives. According to the U.S. Postal Service, direct mail campaigns with personalized offers have response rates 30% higher than generic campaigns.

Personalized and Localized Content

Small businesses thrive on community connections. A newsletter featuring customer spotlights, local sponsorships, and homeowner education builds strong relationships and trust with your audience.

What Makes Print Newsletters So Effective?

Physical Presence = Higher Retention

A digital newsletter disappears with a swipe. A printed piece lingers on desks, kitchen counters, and bookshelves—remaining in view for weeks or even months. Studies show that print materials are remembered 70% longer than digital ads (Temple University, 2023).

No Algorithms, No Clutter

Unlike social media and email, which rely on unpredictable algorithms, a print newsletter reaches 100% of its intended audience. There are no spam filters, no competing notifications—just a direct, meaningful interaction with your brand.

Tactile Engagement Builds Stronger Connections

Humans are wired to respond to physical touch. A neuromarketing study by Canada Post found that physical media creates a stronger emotional response than digital, increasing brand recall by 75%.

As digital advertising becomes more fragmented, print newsletters offer a premium, focused experience that builds trust, authority, and long-term customer relationships.

For HVAC and plumbing businesses, where customer retention and brand loyalty are key to sustained success, print is more than a trend—it’s a strategic advantage.

And in an age where digital clutter is at an all-time high, the companies that invest in meaningful, tangible interactions will be the ones that truly stand out.

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