If you don’t know how to Tweet, post, “go live,” string together stories or even what in the world I’m talking about when I use those terms, it’s time to take some notes. Point blank, you could be costing your business money and customers by not using social media effectively.

In 2008, 10% of the U.S. population was on social media. In 2019, close to 80% follow one or more of the most popular platforms like Facebook, Instagram, Twitter and LinkedIn. The truth is, there is FAR too large an audience out there in social media land for you to ignore. Here are some quick ways to break into, or just amp up, your social media marketing game:

  • Consult the experts. Maybe you don’t want to jump into this with both feet just yet but you know there’s a need, so how can you get started quickly? I bet there’s a young person in your office that would be glad to add “social media manager” to their job title and enjoy doing it. Trust me, they already know how to use the platforms. If you want a more professional touch, there are lots of companies that will manage your presence for you, and the right one will be well worth the investment.
  • Build your audience. The more people you can get to Like and Follow your social media avenues, the more of an audience will see your messages each time without paying extra. Make your page interactive and fun. Try partnering with local restaurants to give away gift certificates, under the stipulation people must like and share your page to enter the drawing. Also, post photos of your employees and tag them. This will display your messages to all their friends and family as well.
  • Pick the right content. As stated above, not all content is good content. Thousands of dollars can be wasted paying someone to fill up space posting that it’s “National Hotdog Day” and the like. Thing is, no one cares, and they’ll quit following your page quickly if it doesn’t engage them. Home tips, money saving ideas, and recipes are always winners. Many manufacturers also have some good informative posts available, but be careful not to get too technical.

Don’t overwhelm. Be careful with your audience after you have them. Remember, 99% of the people that are on Social Media are not there shopping for a contractor, but the right content can remind them to give you a call. Either way, most people don’t want to see their contractor in their newsfeed every day. Every other day to once a week is typically plenty to keep the audience engaged and listening.