The ROI on Contests and Giveaways
Contests and giveaways on Social Media platforms are a fun and popular way to get attention. And who doesn’t want to be fun and popular?
For example, you could run a “best product photo” contest – where someone takes a picture of a product you’ve installed, shares it on Facebook or Instagram with the hashtag you created, and followers vote for their favorite photo.
Granted, as delightful as they may be, not all contractor services and products make beautiful images. An alternative photo contest could be seasonally related (summer fun photos or nature pictures), or local event related (pics from a charity or arts event you’ve sponsored, for example), or a sports competition tie-in (fan photos from a professional, collegiate or community sports event that holds a lot of interest for your community).
Or post your own captivating photo and host a “photo caption” contest. Participants write and submit their own witty, inspiring captions. You could pick the winner, or let followers vote on their favorite entry through ‘Likes.’
Another thing contractors can get from a giveaway is more names and email addresses for your prospect database. Online contests run on Social Media give your audience an opportunity to opt in to your marketing by submitting an email and phone number for their chance to win whatever you’re offering. You promote the delightful prize in question, and contestants click the entry form link and key in their email addresses to enter.