Got a little good news/bad news here. It seems that you have given the keys to your success to folks who are fully capable of increasing sales, increasing transaction size and establishing good customer relationships. Problem is, they don’t realize they’re in the driver’s seat.
It’s no real mystery who’s at the wheel. It’s your technicians.
Chances are, these fine folks are approaching the contracting business from a practical mindset: Tell me where to go, what you want me to do and I’ll do it. The good news is that’s what you (and your customers) need from them. The missed opportunity is, with a shift in mindset and a fine-tuning of communications skills, your technicians won’t take a backseat to anyone.
When they solve customer problems, not only do sales increase, but worker satisfaction improves as well. Incentivized technicians pursue goals that bring real rewards. They’re doing more than “working for a company.” They’re working for themselves – in a proactive way, not a self-serving way.
Happy, satisfied, confident employees who’ve learned a few key communication tips interact better with customers and begin to be seen as advisors rather than salespeople. Customer relationships get off on the right foot.
But none of this “just happens.” Your technicians didn’t wake up one morning and suddenly know how to repair HVAC equipment. They were trained. Add communication training, and they’re on their way to profitable long-term careers. And that’s good for everyone.