Gaining Email Subscribers
An in-house email list typically pulls double or more than a rented list. That’s largely because – to one degree or another – a relationship exists between your company and the recipient. This is the email address of either a previous customer or someone who has engaged with you in some way in the past.
Building your list of email subscribers will improve your email marketing results, and here are three engaging ways to do so:
Offer a lead magnet on your website. Create something of value, such as a free report on how to improve indoor air quality, save on energy bills, protect pipes during winter weather or be safe around electricity. Someone enters their email; your mail automation is triggered to deliver the report.
Create a pop-up form. Once someone has spent more than a few seconds on your website, they’ve shown interest. A well-timed pop-up form with a special offer – such as a discount on a service – can move them into your marketing funnel. Visitors enter their email address; automated email sends the coupon.
Limit required fields. Studies show that the more fields you require (among email address, name, number, address, etc.), the less likely people are the complete the form. Sure, you want as much info as you can get, but the email address is what you really, really want. So, consider showing the other contact information fields as options to be completed, and make the email address the only required field.