There’s something sacred about a recipe box—especially when it’s Grandma’s. The cards are soft around the edges, stained with a little butter or coffee, and every one of them has a story. You flip through, and it’s not just meals—it’s memories: Sunday dinners, holiday spreads, casseroles that showed up every time someone was sick or celebrating.

And here’s the best part – they always worked.

You never had to wonder if her biscuits would rise or if the green bean casserole would be a hit. You followed the steps, trusted the ingredients, and sure enough, the end result was just like you remembered – comforting, consistent, and dependable.

In the world of marketing, most contractors would kill for that kind of consistency. But instead of sticking to a proven recipe, they often improvise. One postcard here. A social media post when they remember. Maybe a quick ad when the phones go quiet. But there’s no rhythm, no system, no strategy. And when it doesn’t “work,” they toss the whole thing out like an overcooked meatloaf.

Here’s the truth: marketing works—when you follow the recipe.

A solid marketing plan is like Grandma’s banana bread. It’s not flashy, but it delivers every time because it’s been tested, refined, and repeated. You don’t need to reinvent the wheel every quarter. What you need is consistency. Message. Medium. Market. Delivered again and again.

Think about it: Grandma didn’t wait until Thanksgiving morning to wonder what she’d cook. She planned. She prepped. She knew the grocery store would be packed and the oven would be full, so she started early. She had a system, and it never let her down.

So why would you wait until your slow season to start scrambling for leads? Why would you send a one-time email in February and expect it to carry you to June?

The best contractors don’t market when it’s slow – they market so it’s not slow. They follow the proven steps. Direct mail layered with email. A strong website, optimized for conversions. Reputation and referral systems that work while they sleep. Offers that don’t feel pushy – but create urgency. Consistent contact that doesn’t feel like spam but builds trust.

They treat their marketing like Grandma treated Sunday dinner – non-negotiable, expected, part of the rhythm of life.

And yes, sometimes you’ll burn the rolls. A postcard won’t pull, or a campaign will underperform. That’s fine. It doesn’t mean you throw out the whole recipe. You adjust the seasoning and try again.

Because in the end, marketing that works isn’t flashy or mysterious. It’s familiar. Reliable. Proven.

Want help getting your marketing recipe just right?
Schedule a complimentary 30-minute call with one of our Marketing Coaches. We’ll help you identify what’s working, where to tweak, and how to build a plan that actually brings in leads. Just shoot us an email at [email protected] and we’ll get you on the calendar.

Because your business deserves a marketing plan as dependable as Grandma’s biscuits.