These days, if you’re talking innovation, you’re in some way talking technology. And if you’re talking technology, you’re in some way saying “There’s an app for that.” That’s where we are, at this innovative time in the life of humankind. It’s an online world after all.
So as we approach the season filled with the traditions of family, food and festivity – plus, a huge dose of retail overexposure – let’s see how we can stand out from the crowd with innovative approaches to marketing and communication. Starting with… if someone’s looking for you, can they find you?
Be prepared for mobile. More transactions, communications, web searches are being conducted via hand-held web-connected devices. Now’s the time to have a mobile-optimized site. This includes being optimized for different mobile platforms and different-sized devices, including tablets. Also, get Facebook-compatible elements on the mobile site and keep bandwidth-eating graphics off the site.
Be active on Facebook. Facebook is the number one traffic generator outside of search engines. Your services and products need to be there. Include a Facebook “like” button on your site to make social interaction possible. This interaction can even become part of your Facebook advertising strategy.
Optimize your site for search, conversion and performance. Everybody’s busy and no one has 3 seconds to waste waiting on your page to load. Seriously. Page load speeds should be under 2.5 seconds. Two seconds is the benchmark, but consumers can tolerate 2.5. To accomplish this, optimize your graphics; holiday images can be graphics-heavy and can affect site performance.