Video is the brand-builder in your pocket. Anyone on your team with a smartphone, communication skills and a little Social Media savvy can create a message in minutes to share with customers across multiple social platforms.
A video that resonates with an audience builds trust, and trust lays the groundwork for a purchase. And selfie videos, even with their low-cost authenticity, help businesses market better than businesses that ignore video altogether.
The bar is lowering on video “quality” as the need for speed to create content increases. There’s less emphasis on “production value” (expensive cameras, professional videographers, tight scripts, good lighting, acting professionals) than delivering an authentic message that resonates with your audience.
You’ll still use professionally polished videos for your website and online or broadcast commercials. But don’t ignore the opportunities in the day to day. Perhaps you share tips ahead of a big weather event, or an in-home tech talks about the discovery of a dangerous carbon monoxide leak in a home he visited. There’s no need to be perfect as you get content recorded and uploaded. Just be compelling.
Data is showing that video on Social Media gets more engagement, more Comments, more Likes, more Shares. Options include Facebook Live video (shown as it happens, plus later as a recording), Instagram stories feature, YouTube video shared as links and Snapchat video platform. With each video created, you can post across multiple Social channels to increase exposure.