(800) 489-9099
Member Log In
About Us
Our Services
PowerSite
PowerSuite
Customer Retention
Coaching Services
PowerPostcards
Digital Services
Speaking Services
Creative Services
Resources
Contact Us
Username/Email
Password
Close
Forgot your password?
Sign Up
Marketing Resources
Resource Types:
All
Articles
SMI
Podcasts
Videos
-- Filter Topics --
Branding
Business
Customer Service
Direct Mail
Email Marketing
Holiday Marketing
Leads
Maintenance
Marketing
Planning
Publicity
Retention
Sales
SEO
Social Media
Web Marketing
When You Should Avoid Email “Best Practices”
articles
The Marketing Guy Educates You About 2.8-kW Class Efficiency
smi
Are You Driving Away Your Customers?
podcasts
The Marketing Money Pit
podcasts
Setting Goals for an Unforgettable Year
articles
How Fast Does Your Website Load?
smi
When Your Marketing Gets Personal
smi
Keep Focused on Your Local Market
smi
Investing Your Time in Free Publicity
smi
Direct Mail Delivers for Marketers
smi
How To Stop Losing Profitable Lifetime Clients - Featuring Tom Borg
podcasts
Creating Offers that Get a Response
articles
Second Time’s The Charm?
articles
How to Avoid Annoying Your Customers on Social Media
articles
What Can You Learn from a Train Wreck?
articles
Success Strategies for Google Ads
smi
Customer Service Is Time Well Spent
articles
Are You Ignoring Your Inbox?
smi
Do Your Customers Trust You?
articles
Are You Managing Your Reputation?
articles
Is Your Slow Website Killing Your Sales?
videos
Using Video for Both Marketing and Education
articles
Reinforcing Company Values
smi
Why is That New Guy Kicking Your Tail?
smi
Aligning What You Say with What You Do
articles
It’s More Than the Thought That Counts
smi
How Do You Keep Visitors on Your Site?
smi
Your Customer Database Is Probably Worth More Than Your Next 10,000 Leads
articles
The Volcano Theory
articles
Where Do Leads Come From?
articles
How to Improve Your Facebook Marketing
articles
Don’t Forget Who Brought You to the Dance
articles
People Who Need People Need Low-Cost Networking Secrets
smi
The Power of Print
smi
How to Get Your Market’s Attention
smi
Make People Want What They Need
podcasts
Have You Surveyed Your Customers?
smi
Data-Driven Businesses = Thriving Businesses
articles
Avoid These Social Media Mistakes
articles
Repeat This Over and Over
articles
The 7 Yeses You Need
podcasts
Are You Smart Enough for Your Prospects?
articles
Helping Technicians Serve Customers
articles
For More Leads and Better Image, It’s Time to Get Social
articles
The Myth of Risk Aversion
smi
Personalized Marketing is Now Expected.
podcasts
How to Answer Customer Questions
articles
How to Stand Out From the Competition
smi
Did AI Create That Video?
articles
Top 10 Tips For Instagram Marketing
podcasts
Nothing Changes If Nothing Changes
smi
Your Messaging Matters
podcasts
How Are Your Customers Feeling Today?
articles
Hiring and Keeping Great Staff Members
podcasts
Straight Shooters
smi
How Do Unhappy Customers Communicate?
smi
Do Reviews Matter?
articles
Marketing’s Dark Side
smi
Social Media Trends On The Rise
articles
What Does it Take to Really Make a Change?
smi
Overcoming The Groundhog
podcasts
I’ll give you $1,200 just to pay attention to me…
smi
I’ll Pay for your Christmas
smi
Web Marketing Basics
podcasts
What’s Ahead for Social Media Video?
smi
How to Learn More About Your Customers
articles
Effective Direct Mail Campaigns
articles
Your Direct Mail “Call to Action”
articles
Developing a Referral System
articles
Your Smile Sells Better than Amazon’s
smi
Are You $100 Better?
smi
Integrate Your Budget with Traditional and Online Strategies
articles
Become a Social Listener
smi
Boost Your Business’s Online Presence through Efficient SEO Strategies
articles
Why Customer Retention is the Fuel to Skyrocket Your Business to New Heights
smi
How to Improve Your Email Marketing
articles
Direct Mail’s Undeniable Effectiveness
articles
Sometimes You Just Have to take the Plunge
smi
Creating a Facebook Ad Funnel
smi
Adams Hudson’s Best Advice to Contractors
podcasts
Improving Your “Social” Skills
articles
Five Steps to Audit Your Marketing
articles
Investing in Customer Service
smi
Stop Leaving Money on the Table
podcasts
Move the Trash Can
smi
Well, That Didn’t Work
smi
Leveraging AI in HVAC and Plumbing
articles
Were You Looking for This?
smi
Website Fundamentals: Must-Haves for Your Homepage
articles
Does Your Direct Mail Marketing Need a Touch-Up?
articles
Inspiring Greatness In Your Team
podcasts
Why Customers Ignore Your Direct Mail
articles
What’s Happening in Social Media?
smi
The Customer Service Cavity Check (And Other Things You’d Rather Not Know).
smi
It’s Not Bragging If You Can Back It Up
smi
Creating Customer Advocates – One Post at a Time
articles
When Should You Ask Customers for a Review?
articles
Closing More Sales Has Less to Do With Talking — and More to Do With Trust
podcasts
Avoid These SEO Mistakes
smi
Is Something Missing in Your Email Marketing?
articles
There’s a Reason Customers Leave
smi
Why is That New Guy Kicking Your Tail?
articles
Digital Marketing for the Residential Contractor
articles
Where to Focus Your Social Media Advertising
articles
Traditional vs. Online Marketing: What Contractors Should Know
articles
Giving a Big Welcome to Your Email List
smi
YOU are What’s Holding You Back
smi
The Starting Line for Your Bottom Line: Customer Retention Strategies
articles
Meeting and Greeting at the Trade Show
articles
How to Maximize Your Content Marketing
articles
It’s Not Fair
smi
Nurturing Leads through the Sales Funnel
articles
The All-Important Email Subject Line
articles
Remarketing: Second Time’s the Charm
smi
Are You Selling Fillet Mignon at Beef Jerky Prices?
podcasts
Promoting Benefits vs. Features
articles
How to Measure Your Customer Focus
smi
Quit Wasting Your Time on “Bad Marketing”
podcasts
What Is Print Marketing?
smi
How To Use Social Listening To Identify Likely Buyers
podcasts
Mass 1-1 Marketing: Personalization at Scale
articles
Now, Who Are You Again?
articles
G. I. Joe’s Advice to Contractors
smi
Three Steps for Effective Lead Generation During the Off-Peak Seasons
articles
Are You Prepping For The “Fall Off?”
podcasts
Marketing Time for the Holidays
podcasts
Video Marketing Grows – and Google Responds
articles
2024 Trending Design Styles for HVAC Company Owners
articles
How to Write Websites for 5-Second Readers
smi
Improving the Value of Your Social Media Presence
smi
People that Don’t Exist Could Be Stealing From You
smi
100 Million Reasons To Pay Attention To This
smi
How to Stop Bad Reviews Before They Happen
articles
Your Technicians Are Already Selling — Whether You Train Them or Not
podcasts
Be Thankful for Customer Retention
articles
They’ll Never Focus on You If You Can’t Focus Yourself
smi
How to Add Value with Video
articles
Why a Strong Website is Crucial for HVAC Businesses
articles
You Can’t Lead a Horse to Water
smi
Creating Your Value Proposition
smi
Build a Passionate Fanbase
smi
Managing Expectations
articles
How to Improve Social Media Engagement
smi
You’re open, but what are you open to?
smi
Dynamic Personalization in Direct Mail Enhances Response Rates for Businesses
articles
The Middle Is Disappearing
articles
Boosting Engagement: The Power of Print & Digital Integration
articles
How Your Image Impacts Your Bottom Line
articles
How Direct Mail Copywriting Triggers Response
articles
Maintaining Good Service in Busy Seasons
articles
Sales Meets Marketing
smi
The Art of (Business) War
smi
Help Your Homeowners De-Stress the Holidays
smi
There’s Nothing Fishy About A Good Value Proposition
articles
3 Things Your Facebook Page Must Have
smi
How to Increase the Value of Your Email
articles
Putting the “Fun” Back in the Funnel
articles
The Value of Direct Mail
articles
Turn this Podcast Into an iPad
podcasts
Moving Prospects through the Funnel
articles
Satisfied Customers Will Still Leave You
articles
Common Frustrations
podcasts
Could Your Competitors’ Customer Retention Be a Problem for You?
articles
The Off-Season “Fall-Off” Is Just Weeks Away. Are You Ready?
podcasts
Customer Retention Strategies Soothe Buyer’s Remorse
smi
It’s an “Always On” World
articles
Be the One Who Fails the Least
smi
The Connection That Will Carry You Through
podcasts
Why Print Marketing Is Persuasive
smi
Max Capacity
smi
What is Google Analytics 4?
articles
Poor Customer Service Shortchanges a Sound Investment
articles
Essential Best Practices to Maximize Your Email Marketing Efforts
articles
Do You Have a Customer Journey Map?
articles
Feel-Good Retention Strategies
articles
Blogging for Leads?
smi
The anatomy of a $29 Tune-Up
smi
Are You Listening To What They’re Saying?
podcasts
How to Navigate Direct Mail Trends
articles
Creating Impressive Customer Retention
articles
Don’t Blame the Media
smi
Marketing Numbers to Know for an HVAC Company
articles
Know Your Problem, Fix Your Problem
podcasts
Planning Your Marketing Budget
videos
Fast Facts about Facebook Ads
articles
Setting Goals for Your Success
smi
How a “Call to Action” Can Improve Your SEO
articles
Common Denominators for Landing Pages that Convert
articles
New Year, Old Fear, Same Beer
smi
Customer Service
videos
Service Calls Are Not Interruptions — They’re Opportunities
smi
5 Tips to Prepare for the Slow Season (While You’re Still Busy)
podcasts
Reaching Customers on the Go
smi
The Essence of Marketing
articles
How to Write Posts for Social Media
articles
Measuring the Success of Your Email Campaigns
articles
Embrace the Future of Analytics: Get Ready for Google Analytics 4
articles
Do You Really Need Content Marketing?
articles
You Can Build a Better Mousetrap and Still Go Out of Business
smi
Certain Goals Survive Uncertain Times
podcasts
Conducting an Email Audit
articles
Contractors are Selfish
smi
Customer Retention
videos
When They’re Happy and You Know It – Ask for a Referral
articles
Call Him in for a Performance Review
smi
“All I’m Asking for Is a Little Respect.” Sincerely, Direct Mail
smi
Customer Retention Isn’t Optional
articles
The Trust-Factor of Print-Based Marketing
articles
What’s Your Referral Routine?
articles
Everything You Need to Know About Google PPC Advertising
articles
What’s Your Problem?
podcasts
How Does Your Email Strategy Stack Up?
articles
Secrets of Landing Page Success
articles
The Un-Business Plan Gow To Revamp Your Business In A Weekend
podcasts
Don’t Drop the Ball on the Call (with Special Guest Dave Tester)
podcasts
Head Starts for Shoulder Seasons
smi
Let’s Handle One Thing at a Time
podcasts
How Social Media Marketing is Changing
articles
The times they are a-changin’…
smi
Responding To Your Negative Reviews
articles
The Value of Building Relationships with Customers
articles
Hero with a Wrench
smi
How to Build Your Content Marketing Strategy
smi
How to Improve Your Content
articles
Customer Retention Starts at the Front Door
articles
Put Your Hands Up and Scream
smi
The 10 Biggest Contractor Marketing Mistakes to Avoid
articles
Prepare Your Voicemail Scripts
smi
Falling Behind
podcasts
Why You Should Be Using Google PPC Ads
videos
Positioning Yourself as an Expert
podcasts
Addressing the Cost Beyond Price
smi
Is Your Digital Strategy SMART?
smi
How to Gain Powerful, Sales-Boosting Testimonials
smi
Just Cancel My Account… and Lose My Number
smi
Marketing Your Services
smi
Your Digital Presence Is Your First Impression
podcasts
Inkjet In Action
articles
Planning for Your Year
smi
Are Trade Shows a Waste of Your Time?
podcasts
Online Marketing
videos
Reaching a Point of Mutual Understanding (and Closing the Sale)
articles
Visibility Without Follow-Up Is Just Expensive Exposure
podcasts
Generating Leads with a Call to Action
articles
How Content Improves the Quality of Your Prospects
articles
Holiday Marketing/Internet Marketing
smi
How Do You Use Email Tags?
articles
What to Avoid with the Upsell
articles
Getting Personal with Customers
articles
Web Marketing
podcasts
Performance Based Pay Compensation Plans For Field Personnel
podcasts
Direct Mail’s Response Rates Are Increasing
, articles
Understanding the Implications of AI Regulations for American Businesses
articles
Training Techs for Their Success
articles
Creating Your Marketing Identity
articles
“Your Digital Presence Is Your First Impression”
smi
Trends in Digital and Traditional Media
smi
4 Ways to Improve Your Google Ranking Today
videos
Contractor Marketing Channel Checklist
articles
Don’t Make These Email Marketing Mistakes
articles
Why Direct Mail Delivers for Marketers
smi
Where’s Your Social Media Focus?
articles
Visibility Without Follow-Up Is Just Expensive Exposure
smi
Why should I choose you?
podcasts
Improving Your Direct Mail Strategies
articles
How to Build Business Relationships That Last
articles
Generating Leads in the Era of Overwhelm
smi
Customers First: Solve Their Problems, Improve Your Company
articles
Lead Generation Through Print and Digital Partnerships
articles
What’s Working in Lead Generation?
articles
Talking Strategy with Matt Maleske
podcasts
Planning and Goals
smi
What’s on Your Homepage?
articles
Are You Serious, Clark?
smi
Where Digital Marketing Is Headed
articles
Why Businesses Go Under
smi
Why Isn’t My Website Performing Like It Used To?
articles
Can Getting Sales Get Any Easier?
articles
Is Your Brand Winning Enough Votes?
smi
Service Calls Aren’t Interruptions — They’re Opportunities
podcasts
Connecting Customer Satisfaction to Customer Retention
articles
How to Get the Most from Your Facebook Advertising
articles
Benchmarking For Profitable Performance
podcasts
5 Ways to Encourage an Environmentally Conscious Workplace
articles
Strategies for Website Success
smi
“From Our Family to Yours: A Heartfelt Thank You”
smi
Marketing Doesn’t Have to Be Complicated
articles
Yes, Reach Your Whole Customer Base – But One Segment at a Time, Please
smi
Increase Website Traffic with Social Media
articles
The Best Return on Your Marketing Investment
smi
How to Market Drip by Drip
smi
My, How You’ve Grown!
smi
Reaching Out to Old, Cold Leads
smi
5 Keys to Convert Your Incoming Calls to Appointments
podcasts
Why Isn’t My Website Performing Like It Used To?
smi
Answers to One of Life’s Great Mysteries
smi
Are You Violating Social Media’s “Unwritten” Conduct Rules?
smi
What Does Your Website Need?
articles
Loyalty Goes Both Ways
smi
Selling Santa
smi
The Common Denominator in All My Failures Is…
smi
Is Something Missing in Your Email Marketing?
smi
How to Market to Millennials
articles
Don’t Waste Time with Social Media: Instead, Be Strategic
articles
Training Strengthens Your Team – and Your Company
articles
Marketing through Home Shows
smi
It’s Time for a Change
smi
What Smart Contractors Do in the Slow Season
podcasts
There’s More to Marketing Than Just Keeping Busy
smi
Red Rocks and Pizza on the Moon
smi
What’s a Customer Opinion Worth to You?
articles
Lead Your Company into Prosperity
podcasts
Don’t Miss Out on Holiday Marketing
articles
Do You Know Your Competitors?
smi
Technician Training for Opportunities
articles
Review Buzz Ft. Mike Montano
podcasts
Selling Value, Not Price
articles
Navigating Trends in Social Media
smi
Is Social Media Broken?
smi
“Why Most Marketing Doesn’t Work (And How to Fix It)”
smi
If You’re Not Tracking Your Leads, You’re Guessing
podcasts
Comfort Kills
smi
Database Building/Funnel Marketing
videos
Closing Time
podcasts
Google Ad Updates You Need To Know About For 2022
smi
Improving Your Direct Mail Strategies
articles
What Grandma’s Recipes Teach Us About Marketing
smi
Be More than a Number
smi
The Secrets of Outdoor Advertising
articles
There’s Nothing New in Marketing
podcasts
Market Like a Human
smi
What Do Customers Talk About?
smi
Why Customers Think Your Email is Junk
articles
Is Your Brand a Split Personality?
articles
“Too Busy to Market? That’s Exactly Why You Should”
smi
I Got Business Ghosted
smi
You’re So Close to the Answer
podcasts
What’s Your Website Budget This Year?
articles
Life Without Commercial?
smi
Who’s Marketing with Social Media?
articles
Targeting New Homeowners with Direct Mail
articles
Keeping Your Marketing Customer-Centric
articles
Simply Effective Method That’ll Add Sales Now
smi
Getting Customers to Care About the Big Changes
smi
Strategy Plus Tactics Makes a Plan
articles
How to Market When Temps Heat Up – Yes, You Still Need To
articles
Goals in Reach
podcasts
Defining Integration: What It Is, and Why You Need It.
articles
How to Create Social Media Images
smi
Translate Your Technical Talk
articles
Backing Up Your Marketing Claims
articles
Here’s Your Round Tuit
smi
Target Your Year
articles
Join the Party
podcasts
Creating Content and Customer Connections
articles
Opportunities and Challenges in Social Media
smi
How to set SMART Goals for 2022
podcasts
How to Get The Calls you WANT
podcasts
The Secret to Recurring Revenue
articles
Who’s On Your Team?
articles
Secrets to a Successful Home Show
articles
Don’t Con Your Customers
smi
AI: The Increasing Impact on Your Cybersecurity and Tips to Beat the Scams
articles
Mapping Out the Customer Journey
articles
Lead Generation and Tracking
videos
What Do People See in You?
smi
Don’t Propose on the First Date
smi
A 54% Increase In Sales: Are Those Typical Results?
smi
The Lexicon Of Selling Now
podcasts
People Don’t Like Calling Contractors
podcasts
Your Best Customers Are the Ones You’re Forgetting
smi
How to Serve by Closing the Sale
articles
The Enduring Power of Print
articles
How to Stand Out From the Competition
articles
Communication Styles in the Workplace
articles
The Philosophy of Publicity
smi
Navigating SEO Trends for 2024
articles
Why Chuck Norris Would Lose a Pillow Fight
smi
How “Customer Experience” Affects Company Success
articles
The Revenue You’re Already Sitting On
podcasts
Show Them Some Love
podcasts
How Do I Make My Company Stand Out?
podcasts
The #1 Sales Offense
smi
Hunting the Ghost - Featuring Eric Shidell
podcasts
Generating Leads with Video
smi
Social Media Strategizing: Why Followers Follow
articles
What’s the Deal with Hashtags?
articles
The 5 M’s Of Marketing
podcasts
How Does Service Connect to Marketing?
smi
What’s Your Sizzle?
smi
Is Email Marketing a Big, Silly Waste of Time?
articles
Using Specifics in Your Copy
smi
Upsell Essentials
smi
This Marketing Ailment’s Easy Cure
articles
The Starting Line for Your Bottom Line: Your Customer Database
smi
More Than a Cartoon Beaver
smi
Gaining Email Subscribers
smi
Why Won’t Prospects Give You Their Email Address?
articles
Is Social Media Broken?
articles
The Advantages of Video Marketing
articles
Success Strategies for Direct Mail
articles
Entering the Conversation
articles
How Smart Marketing Can Beat Up Your Stupid Weather
smi
Where’s the Logic?
articles
Your Messaging Matters
podcasts
Left Turns and Peanuts
smi
Why Local SEO is Vital for your Business
smi
Don’t Be a Do-it-Yourselfer
podcasts
A Good Headline Conveys Value
smi
Your Practical Cybersecurity Checklist
articles
Key Web Metrics Unlocked
articles
Does Your Content Fit Your Customers’ Personalities?
articles
How to Overcome the “Click and Save” Conundrum
articles
Preparing and Sharing Content on Social Media
articles
Three Factors that Impact Email Marketing
articles
Creating Ambassadors for Your Company
smi
The Evolution of Home Delivery
articles
How “Engaging” Is Your Customer Retention Marketing?
articles
Customer Retention, Maintenance Agreements
videos
Are You Tough Enough to Cut Your Own Grass at 90?
smi
Don’t Let Them Forget You
podcasts
Let the Weather Do the Work for You
podcasts
The Unmatched Benefits of Direct Mail
smi
“Want More Sales? Start Before the Pitch”
smi
How to Follow-Up with Email
articles
The Commodity Mindset
smi
Bad Marketing Can Cost a Fortune and Still Drive Your Customers Away
podcasts
Three Steps for Smart Marketing During the Peak Seasons
articles
A Word about Customer Loyalty
articles
Your Marketing Evolved: Tech, Trends, and Takeover
articles
My Three Predictions for 2020
smi
Keep Your Promises? Probably Not to This Person.
smi
What’s in it for me?
smi
Strengthening the Link Between Sales and Marketing
articles
Q&A on Contractor’s Web Marketing
podcasts
Who Do You Think You Are?
articles
Marketing Through the Holiday Madness
podcasts
Three Types of Customer Retention Marketing
articles
How to Get Even More Out of Your Facebook Ads
articles
The Sweet Spot for Subject Lines
smi
The Role of Print in Omnichannel Marketing
articles
How and Why You Should Connect Socially with Your Market
podcasts
Growth Through Service
smi
How Contractors Can Lose Trees in the Forest
smi
What’s in a Name?
articles
Tech Training
videos
Are You a PRO-Active or RE-Active Contractor?
podcasts
Are Experts No Longer Needed?
podcasts
Cross Selling and Upselling Add Up
articles
Out-of-Home Advertising Gets Attention
articles
Create a Strong Guarantee
smi
What’s Working in Email Marketing?
smi
How Lead Generation Has Changed
articles
Running Your Email Campaigns
articles
No One Wants to Buy Your Stupid Air Conditioner
smi
Creating an Effective Call to Action
articles
Close More Sales
smi
Long-Term Planning to Pursue Your Vision
articles
Customer Retention: Relationships Are The Goal
articles
Big Dreams, Little Chance
podcasts
Reaching a Point of Mutual Understanding (and Closing the Sale)
smi
Maintaining Customer Loyalty
smi
Tips for Tough Times in MA Renewals
smi
How Bad is Your Roach Problem?
smi
How to Follow-Up with Email
articles
Why Customer Retention Is the Fuel To Skyrocket Your Business To News Heights
articles
Preparing Your Direct Mail Campaign
smi
Social Media Isn’t Optional
articles
How to Turn Your Home Show into a Photo Op
articles
Guiding Prospects Through the Funnels
articles
Are You Stuck in Traffic?
articles
How to Get Found by Your Customers
articles
Delivering Human-Centered Customer Service
articles
I’m Listening, and I Care
podcasts
Customer Service Language to Get Results
articles
Why Direct Mail Is a Keeper
articles
What’s Working in Content Marketing?
smi
The Synergy of Digital and Traditional Marketing
articles
Gaining an Edge in Social Media
articles
Should Your HVAC Company Have a Twitter Account?
articles
Tips For Finding Focus & Reducing Digital Distractions
articles
Delivering Standout Customer Service During the Holidays
podcasts
Your Technicians Are Already Selling — Whether You Train Them or Not
smi
Post Office Delivers Historic News about Your Print Strategy
articles
Your Direct Mail Plan: Right Audience, Right Message, Right Time
articles
Success In Business
podcasts
How to Alienate an Audience and Win Customers
articles
Get Hungry Enough to Act
podcasts
Keeping Up with the Competition
smi
Contractors Are People Too?
articles
4 Fall Digital Marketing Strategies For Your HVAC Business
articles
How to Pick Your Platform
articles
Wasted Time = Wasted Seasons
podcasts
Setting Your Price Anchor
smi
Uberizing Your Business
podcasts
Marketing Trends
podcasts
Start Customer Retention on the Right Foot
smi
Just Chuck it Against the Wall
smi
Future Casting Your 2023
smi
Pursuing Publicity
smi
