(800) 489-9099
Member Log In
About Us
Our Services
PowerSite
PowerSuite
Customer Retention
Coaching Services
PowerPostcards
Digital Services
Speaking Services
Creative Services
Resources
Contact Us
Username/Email
Password
Close
Forgot your password?
Sign Up
Marketing Resources
Resource Types:
All
Articles
SMI
Podcasts
Videos
-- Filter Topics --
Branding
Business
Customer Service
Direct Mail
Email Marketing
Holiday Marketing
Leads
Maintenance
Marketing
Planning
Publicity
Retention
Sales
SEO
Social Media
Web Marketing
Having a Customer Driven Homepage
smi
How to Send the Emails of Your Dreams
articles
Why Print Newsletters Are Making a Comeback
articles
What Do Customers Talk About?
smi
Customer Retention: Relationships Are The Goal
articles
Stop Leaving Money on the Table
podcasts
Want to Know the Future? Don’t Ask Jeff Bezos; He Focuses on the Past.
smi
Creating Content and Customer Connections
articles
Is Your Brand Winning Enough Votes?
smi
Getting Customers to Care About the Big Changes
smi
Quit Wasting Your Time on “Bad Marketing”
podcasts
Why Customer Retention is the Fuel to Skyrocket Your Business to New Heights
smi
Straight Shooters
smi
Lead Your Company into Prosperity
podcasts
Top 10 Coaching Questions
podcasts
What Do People See in You?
articles
Boost Your Business’s Online Presence through Efficient SEO Strategies
articles
Is Your Brand a Split Personality?
articles
How Direct Mail and Email Work Together
smi
What Do People See in You?
smi
You’re So Close to the Answer
podcasts
Setting Your Price Anchor
smi
Creating an Effective Call to Action
articles
Long-Term Planning to Pursue Your Vision
articles
Integrate Your Marketing Campaigns to Increase Response
articles
Why You Should Be Using Google My Business
articles
Well, That Didn’t Work
smi
Don’t Let Them Forget You
podcasts
Improving Your Direct Mail Strategies
articles
How Google Local Services Ads Can Benefit Your Company
smi
The Role of Print in Omnichannel Marketing
articles
How to Keep Focused on Your Customer
articles
Review Buzz Ft. Mike Montano
podcasts
Be the One Who Fails the Least
smi
Wasted Time = Wasted Seasons
podcasts
Don’t Ignore the Customer at the Door
articles
A 54% Increase In Sales: Are Those Typical Results?
smi
Take Care of Your People
smi
Are You Driving Away Your Customers?
podcasts
What’s the Deal with Hashtags?
articles
3 Things Your Facebook Page Must Have
smi
The Evolution of Home Delivery
articles
Why Customers Ignore Your Direct Mail
articles
Marketing Numbers to Know for an HVAC Company
articles
How to Stop Bad Reviews Before They Happen
articles
Where Are My Customers Going?
podcasts
Avoid These Social Media Mistakes
articles
What Do People Want from You?
articles
Are You Selling Fillet Mignon at Beef Jerky Prices?
podcasts
Benchmarking For Profitable Performance
podcasts
Hero with a Wrench
smi
Bad Marketing Can Cost a Fortune and Still Drive Your Customers Away
podcasts
Improving the Value of Your Social Media Presence
smi
Why is That New Guy Kicking Your Tail?
smi
Big Dreams, Little Chance
podcasts
Google Ad Updates You Need To Know About For 2022
smi
Subject Lines Can Make or Break Your Email Success
articles
It’s Not Fair
smi
How Lead Generation Has Changed
articles
Why Local SEO is Vital for your Business
smi
Drive Traffic to Your Site through Social Media
articles
Don’t Waste an Open Email on a Misfired Message
smi
How Marketing Changed in 2020
articles
The Marketing Money Pit
podcasts
How Do Your Customers Want to Hear from You?
articles
Adams Hudson’s Best Advice to Contractors
podcasts
What’s Working in Content Marketing?
smi
How Do You Use Email Tags?
articles
Direct Mail’s Undeniable Effectiveness
articles
The Customer Service Cavity Check (And Other Things You’d Rather Not Know).
smi
How to Use Video on Facebook
articles
It’s Time to Get Social
articles
How to Create Messages for Your Customers
articles
Satisfied Customers Will Still Leave You
articles
Setting Goals for Your Success
smi
It’s More Than the Thought That Counts
smi
Giving a Big Welcome to Your Email List
smi
The Trust-Factor of Print-Based Marketing
articles
Preparing Your Direct Mail Campaign
smi
What’s the Problem with Your Facebook Ad?
smi
Beware the Inventory Graveyard
smi
Goals in Reach
podcasts
Your Keys to Marketing Integration
smi
Market Like a Human
smi
Your Marketing Evolved: Tech, Trends, and Takeover
articles
Navigating Trends in Social Media
smi
Streaming Has Changed Entertainment
articles
Planning and Goals
smi
What Is SEO, and Why Is It So Important?
videos
What’s the Deal with 5G Wireless Technology?
articles
Marketing Your Services
smi
Serving Up Holiday “Extras”
articles
Strategies for Website Success
smi
Customers Tell Their Scary Stories
smi
Send the DIYers to Pool School
smi
What’s Your Problem?
podcasts
When is the best time to tell a customer you love them? Right before your competitor does!
articles
Improving Your “Social” Skills
articles
“Customer Retention: The Revenue You’re Already Sitting On”
smi
Effective Direct Mail Campaigns
articles
Don’t Take the Holidays Off! 8 Tips for Effective Marketing During the Holidays
podcasts
Backing Up Your Marketing Claims
articles
Just Cancel My Account… and Lose My Number
smi
Helping Technicians Serve Customers
articles
How to Build Your Content Marketing Strategy
smi
How to Follow-Up with Email
articles
How to Overcome the “Click and Save” Conundrum
articles
What’s Ahead for Social Media Video?
smi
Online Marketing
videos
Expanding Your Social Marketing Team
smi
Gaining an Edge in Social Media
articles
Translate Your Technical Talk
articles
What’s The Benefit of a Contractor Community?
podcasts
Customer Service Language to Get Results
articles
Key Web Metrics Unlocked
articles
The anatomy of a $29 Tune-Up
smi
Three Steps for Smart Marketing During the Peak Seasons
articles
Fishing In The Right Pond Is The Best Way To Catch Fish
podcasts
Fine-Tuning Your Direct Mail Marketing
smi
Sometimes You Just Have to take the Plunge
smi
Are You Building Trust with Your Customers?
smi
The Greatest Marketing Myth In All of Contracting
articles
Forecasting the Future
podcasts
A Good Headline Conveys Value
smi
Should Your HVAC Company Have a Twitter Account?
articles
Loyalty Subscriptions
articles
Life Without Commercial?
smi
Three Types of Customer Retention Marketing
articles
Creating Your Marketing Identity
articles
Reaching a Point of Mutual Understanding (and Closing the Sale)
smi
Five Steps to Audit Your Marketing
articles
Personalized Marketing is Now Expected.
podcasts
Closing Time
podcasts
Are You $100 Better?
smi
No One Wants to Buy Your Stupid Air Conditioner
smi
Putting the “Fun” Back in the Funnel
articles
Navigating SEO Trends for 2024
articles
The Art of (Business) War
smi
Who Buys Your Products?
articles
“Why Most Marketing Doesn’t Work (And How to Fix It)”
smi
Catching The Ghost
podcasts
Managing Expectations
articles
Future Casting Your 2023
smi
Mixing Your Digital Marketing
articles
How to Advise Customers
articles
The Common Denominator in All My Failures Is…
smi
Customer Service Is Time Well Spent
articles
Mass 1-1 Marketing: Personalization at Scale
articles
Training Strengthens Your Team – and Your Company
articles
See How Variable Data Printing (VDP) is Personalizing Direct Mail
articles
Boost Your HVAC Business with These Effective Social Media Strategies
articles
Good Marketing is a Gift to Your Prospects
smi
Does Your Content Fit Your Customers’ Personalities?
articles
Maximizing Your Marketing Reach With Direct Mail For HVAC Businesses
articles
There’s More to Marketing Than Just Keeping Busy
smi
Q&A on Contractor’s Web Marketing
podcasts
How Do Unhappy Customers Communicate?
smi
The Starting Line for Your Bottom Line: Your Customer Database
smi
Repeat This Over and Over
articles
What’s Your Sizzle?
smi
It’s Time for a Change
smi
April’s MegaMarketer Podcast has arrived
podcasts
Diligence
smi
Is Something Missing in Your Email Marketing?
articles
Connecting Customer Satisfaction to Customer Retention
articles
Everyone Gets a Lambo
smi
Winter Marketing Strategies for HVAC Companies
articles
Maximizing ROI with Hybrid Campaigns
articles
Planning for Your Year
smi
The Advantages of Video Marketing
articles
A Word about Customer Loyalty
articles
You Can Build a Better Mousetrap and Still Go Out of Business
smi
Upsell Essentials
smi
Hitting Achievable Targets with Guest Drew Cameron
podcasts
Is Something Missing in Your Email Marketing?
smi
Make People Want What They Need
podcasts
How and Why You Should Connect Socially with Your Market
podcasts
Helping Customers Overcome Referral Anxiety
articles
Where to Focus Your Social Media Advertising
articles
Customer Service
videos
How to Get The Calls you WANT
podcasts
Do Customers Understand What You’re Saying?
smi
It’s the Best Place in Town to Take a Leak
smi
Positioning Yourself as an Expert
podcasts
Planning and Goals
, smi
Your Direct Mail “Call to Action”
articles
The Challenges of Business Ownership
articles
Email Essential: Optimize for Mobile Size
articles
Investing in Customer Service
smi
My Three Predictions for 2020
smi
How Much Can You Lose Cutting Costs in Customer Service?
articles
Remarketing: Second Time’s the Charm
smi
Who’s On Your Team?
articles
Why Clickbait Is a Bad Lure
smi
Communication Styles in the Workplace
articles
Direct Mail Delivers for Marketers
smi
Does Your Direct Mail Marketing Need a Touch-Up?
articles
Customer Retention Strategies Soothe Buyer’s Remorse
smi
Keep that Content Coming
articles
“Want More Sales? Start Before the Pitch”
smi
“All I’m Asking for Is a Little Respect.” Sincerely, Direct Mail
smi
“If You’re Not Following Up, You’re Giving Up”
smi
How Does Your Email Strategy Stack Up?
articles
Why Chuck Norris Would Lose a Pillow Fight
smi
Strategy Plus Tactics Makes a Plan
articles
What Grandma’s Recipes Teach Us About Marketing
smi
SCAMMER ALERT
podcasts
Where’s the Logic?
articles
Don’t Waste Time with Social Media: Instead, Be Strategic
articles
Marketing Through the Holiday Madness
podcasts
4 Fall Digital Marketing Strategies For Your HVAC Business
articles
Why Direct Mail Is a Keeper
articles
The Benefits of Video Marketing
smi
How to Write Posts for Social Media
articles
It’s Not Bragging If You Can Back It Up
smi
What’s Working in Email Marketing?
smi
Embracing Empathetic Customer Service
articles
The Two Most Powerful Words in Marketing
smi
Measuring Your Direct Mail Response Rate
articles
Do You Have a Customer Journey Map?
articles
Poor Customer Service Shortchanges a Sound Investment
articles
Better Blogging: Tips for Improvement
smi
Second Time’s The Charm?
articles
Where Do Leads Come From?
articles
Talking Strategy with Matt Maleske
podcasts
Email Essentials
smi
Head Starts for Shoulder Seasons
smi
How to Contain Complaints and Serve Customers
smi
Are You Tough Enough to Cut Your Own Grass at 90?
smi
What’s Wrong with Your Funnel?
articles
What’s a Customer Opinion Worth to You?
articles
What’s Working in Lead Generation?
articles
Become a Social Listener
smi
Digital Marketing Tactics for Contractors
smi
Where Should You Focus Your Social Media Efforts?
smi
Publicity
videos
How Content Improves the Quality of Your Prospects
articles
Technician Training for Opportunities
articles
Marketing Trends
podcasts
Balance In Your Marketing
podcasts
Improving Your Direct Mail Strategies
articles
Keeping Your Marketing Customer-Centric
articles
The Role of Print Media in Building Brand Trust
articles
How Google Local Services Ads Can Benefit Your Company
articles
Quit Selling to Your Customers
smi
How To Generate Buyers With Facebook
podcasts
How Smart Marketing Can Beat Up Your Stupid Weather
smi
The Secret to Recurring Revenue
articles
The Myth of Risk Aversion
smi
Customers First: Solve Their Problems, Improve Your Company
articles
Don’t Propose on the First Date
smi
Preparing and Sharing Content on Social Media
articles
What is Google Analytics 4?
articles
Common Denominators for Landing Pages that Convert
articles
Generating Leads in Those Generation Gaps?
articles
Overcoming The Groundhog
podcasts
Take a Snapshot of Your Marketing Picture
articles
What’s Your Customers’ Take on Your Company’s Value?
articles
Performance Based Pay Compensation Plans For Field Personnel
podcasts
What’s Your Website Budget This Year?
articles
Prepare Your Voicemail Scripts
smi
How to Get Even More Out of Your Facebook Ads
articles
Setting Goals for an Unforgettable Year
articles
5 Strategies To Being Remarkable On Yelp
podcasts
Don’t Make These Email Marketing Mistakes
articles
How to Get Your Customers to do Your Marketing
articles
Social Media Trends On The Rise
articles
The 10 Biggest Contractor Marketing Mistakes to Avoid
articles
ACCA has Mental Lapse and Asks Adams Hudson to Speak at Conference
smi
Are You Setting Old Goals for Your New Year?
articles
How to Improve Social Media Engagement
smi
Bring Them Into Your Story
smi
Do You Really Need Content Marketing?
articles
Blogging for Leads?
smi
Reinforcing Company Values
smi
Creating Content and Customer Connections
articles
Google’s Helpful Content Update: Navigating the Changes for Better SEO and Site Traffic
articles
Nothing Changes If Nothing Changes
smi
Know Your Problem, Fix Your Problem
podcasts
Build a Passionate Fanbase
smi
Options for Online Ads
smi
The Lexicon Of Selling Now
podcasts
How to Write Websites for 5-Second Readers
smi
Falling Behind
podcasts
Stay Aggressive or Lose
podcasts
Why Businesses Go Under
smi
Marketing Time for the Holidays
podcasts
How to Get Your Market’s Attention
smi
People Who Need People Need Low-Cost Networking Secrets
smi
Print Marketing Is Not What You Think
articles
Get to the Point
smi
Nurturing Leads through the Sales Funnel
articles
Making Customers Happy Is Good for Your Image
articles
Why is That New Guy Kicking Your Tail?
articles
Social Media Tips For Growing Your Business
podcasts
How Bad is Your Roach Problem?
smi
Investing Your Time in Free Publicity
smi
What Can You Learn from a Train Wreck?
articles
I’ll Pay for your Christmas
smi
Your Direct Mail Plan: Right Audience, Right Message, Right Time
articles
Defining Integration: What It Is, and Why You Need It.
articles
Do Your Customers Trust You?
articles
Maintaining Good Service in Busy Seasons
articles
Help Your Homeowners De-Stress the Holidays
smi
Why Would Anyone Read Your Email Message?
articles
I Got Business Ghosted
smi
Left Turns and Peanuts
smi
Meeting and Greeting at the Trade Show
articles
Are You Violating Social Media’s “Unwritten” Conduct Rules?
smi
Are You Managing Your Reputation?
articles
Selling to the Distracted
podcasts
Is it Time to Lose the Customers you Have?
smi
I Remember You
smi
Caution: Your Customers are Being Detoured
smi
Is Your Brand a Split Personality?
articles
Conducting an Email Audit
articles
Power of Print
smi
Creating Impressive Customer Retention
articles
Are You Listening To What They’re Saying?
podcasts
How to Pick Your Platform
articles
How to Market Drip by Drip
smi
Three Factors that Impact Email Marketing
articles
Best Online Practices For HVAC Companies
smi
How Much Do Your Customers Trust You?
articles
Direct Mail’s Response Rates Are Increasing
, articles
Are You Serious, Clark?
smi
4 Ways to Improve Your Google Ranking Today
videos
Promoting Benefits vs. Features
articles
Why Isn’t My Website Performing Like It Used To?
smi
Why Print Marketing Is Persuasive
smi
How to Stand Out From the Competition
articles
Where Digital Marketing Is Headed
articles
Top 10 Tips For Instagram Marketing
podcasts
Everything You Need to Know About Google PPC Advertising
articles
The #1 Sales Offense
smi
I Could Do Better
smi
Certain Goals Survive Uncertain Times
podcasts
Lengthen Your Window
smi
Productivity Hacks for Content Creation
smi
Guiding Prospects Through the Funnels
articles
Generating Leads with Video
smi
Secrets of Landing Page Success
articles
Customer Retention Starts at the Front Door
articles
Why Would Anyone Follow You on Social Media?
articles
Don’t Be a Do-it-Yourselfer
podcasts
Determining Your Value Propositions
articles
Are You Winning the Culture War?
articles
Are You Stuck in Traffic?
articles
100 Million Reasons To Pay Attention To This
smi
Could Your Competitors’ Customer Retention Be a Problem for You?
articles
Do Reviews Matter?
articles
Hiring and Keeping Great Staff Members
podcasts
The Un-Business Plan Gow To Revamp Your Business In A Weekend
podcasts
Getting the Referral
podcasts
The Essence of Marketing
articles
Are Trade Shows a Waste of Your Time?
podcasts
Delivering Human-Centered Customer Service
smi
Social Media Strategizing: Why Followers Follow
articles
Cross Selling and Upselling Add Up
articles
Reaching Out to Old, Cold Leads
smi
There’s Nothing Fishy About A Good Value Proposition
articles
How to Stay Busy When the Slow Season Hits
articles
Can We Please Stop Wasting Time with Non-converters?
articles
Mindfulness in the Workplace
articles
Value Proposition: The Questions You Should Be Asking
smi
Be More than a Number
smi
They’ll Never Focus on You If You Can’t Focus Yourself
smi
How to Gain Powerful, Sales-Boosting Testimonials
smi
Reaching a Grayer Market with Direct Mail
articles
10 Strategies To Get 10 More Referrals Per Month
podcasts
Inkjet In Action
articles
What’s on Your Homepage?
articles
Digital Marketing for the Residential Contractor
articles
Technology + Direct Mail + Consumer Behavior = A Future to Bet on
articles
Growth Through Service
smi
Your Messaging Matters
podcasts
People Don’t Like Calling Contractors
podcasts
How To Escape The Low Price Battles
podcasts
Data-Driven Businesses = Thriving Businesses
articles
Hunting the Ghost - Featuring Eric Shidell
podcasts
2024 Trending Design Styles for HVAC Company Owners
articles
Sales Meets Marketing
smi
Boosting Engagement: The Power of Print & Digital Integration
articles
How Do Your Customers Define Loyalty?
smi
Quitting on Quitters Day
smi
Put Your Hands Up and Scream
smi
The Connection That Will Carry You Through
podcasts
Out-of-Home Advertising Gets Attention
articles
Understanding the Implications of AI Regulations for American Businesses
articles
More Than a Cartoon Beaver
smi
Right-Size Marketing for Searching Prospects
articles
Plan Your Email Campaigns
smi
Creating Your Value Proposition
smi
How to Build Business Relationships That Last
articles
I’ll give you $1,200 just to pay attention to me…
smi
Customer Keepers Keep Customer Data
articles
What’s in a Name?
articles
Website Fundamentals: Must-Haves for Your Homepage
articles
The Starting Line for Your Bottom Line: Customer Retention Strategies
articles
Success In Business
podcasts
The Power of Print
smi
Innovate Your Marketing Amid Holiday Hoopla
smi
Moving Prospects through the Funnel
articles
How to Avoid Annoying Your Customers on Social Media
articles
How to Market When Temps Heat Up – Yes, You Still Need To
articles
Keeping Up with the Competition
smi
Contractors are Selfish
smi
Where’s Your Social Media Focus?
articles
Video Marketing Grows – and Google Responds
articles
How to set SMART Goals for 2022
podcasts
Allen Kent
podcasts
Why Customer Retention Is the Fuel To Skyrocket Your Business To News Heights
articles
Success Strategies for Direct Mail
articles
Now, Who Are You Again?
articles
Selling Santa
smi
Creating a Facebook Ad Funnel
smi
5 Ways to Encourage an Environmentally Conscious Workplace
articles
Feedback’s Big Impact: Customer Reviews Count
articles
Tailored Print. Flat Cost. Big Results
articles
Fast Facts about Facebook Ads
articles
Using Specifics in Your Copy
smi
Why You Should Be Using Google PPC Ads
videos
Running Your Email Campaigns
articles
Tips For Finding Focus & Reducing Digital Distractions
articles
Targeting New Homeowners with Direct Mail
articles
Creating Offers that Get a Response
articles
Fear-based Marketing vs. Happy Alternatives
articles
Is Social Media Broken?
articles
Using Video for Both Marketing and Education
articles
Addressing the Cost Beyond Price
smi
5 Summer Strategies For Your HVAC Business
articles
Online Product Demonstrations Increase Conversions
articles
The Most Effective Tactic for Email Engagement
smi
When Your Marketing Gets Personal
smi
Conducting an Email Audit
articles
Boosting HVAC Business Through Effective Social Media Strategies
articles
Mapping Out the Customer Journey
articles
Keeping Track of Publicity Trends
articles
Compel New Prospects and Existing Customers to Buy by Drew Cameron
articles
Do You Know Your Competitors?
smi
How to Turn Your Home Show into a Photo Op
articles
Uberizing Your Business
podcasts
How Rich Media Adds Value
articles
Don’t Sale Away This Summer
smi
How to Alienate an Audience and Win Customers
articles
Look Ahead or Get Left Behind
podcasts
Are You Getting This Wrong?
smi
Sharper Web Marketing For Your Business
articles
Move the Trash Can
smi
Coach them up
podcasts
Customer Retention
videos
Don’t Miss Out on Holiday Marketing
articles
G. I. Joe’s Advice to Contractors
smi
Close More Sales
smi
Are You Prepping For The “Fall Off?”
podcasts
How to Stand Out From the Competition
smi
Don’t Get Jealous: Get Famous
articles
Let Your Customer Do the Selling
articles
Closing More Sales
smi
Just Chuck it Against the Wall
smi
Drawing Boundary Lines for Social Media
articles
Max Capacity
smi
Do You Really Want to Leave That Money on the Table?
articles
Tips for Tough Times in MA Renewals
smi
Why Building an Image Matters
smi
The Enduring Power of Print
articles
Quit Assuming They’re Going to Stay
podcasts
Helping Technicians Serve Customers
articles
Answers to One of Life’s Great Mysteries
smi
Confessions of an Entrepreneur
smi
Let the Weather Do the Work for You
podcasts
Target Your Year
articles
Post Office Delivers Historic News about Your Print Strategy
articles
Here We Go Again…
podcasts
When It’s All About You
articles
Marketing in the Age of Privacy: Navigating Data Regulations
articles
Maintaining Customer Loyalty
smi
The Winning Strategy of Direct Mail
articles
How to Follow-Up with Email
articles
How to Increase the Value of Your Email
articles
Holiday Marketing/Internet Marketing
smi
It’s an “Always On” World
articles
Is Your Website Ready for March 2021?
smi
How Do You Keep Visitors on Your Site?
smi
The Marketing Guy Educates You About 2.8-kW Class Efficiency
smi
Common Frustrations
podcasts
How to Market to Millennials
articles
Trends in Digital and Traditional Media
smi
The Continued Relevance of Direct Mail in Modern Marketing
articles
Marketing Map
articles
Why Customers Want to Give You Referrals – and Why They Won’t
articles
Reaching a Point of Mutual Understanding (and Closing the Sale)
articles
How to Call Customers to Action
smi
Second Time’s the Charm?
smi
Pursuing Publicity
smi
The Best Return on Your Marketing Investment
smi
4 Steps to Help Your Techs Sell More Without Meaning To
articles
“Too Busy to Market? That’s Exactly Why You Should”
smi
What is Variable Data Printing?
articles
Avoid These SEO Mistakes
smi
